Marketing has changed forever. Your audience is moving away from traditional ways of receiving the information required to make a buying decision. With the explosion of digital channels, social media, email marketing and the web, they are already extremely well informed before a sales conversation begins.
It’s only a matter of time before digital disrupts your sector, if it’s not doing so already. Investing in a strategy for your digital activities is now crucial.
Traditional marketing methods will only get today’s B2B organisations so far if you want to increase the visibility of your website, enhance your engagement through email marketing, or create a better customer journey through personalisation. Using Smart Insights’ RACE Planning framework, at SuccessFlow we will manage each digital channel to reach and engage and interact with your audience to generate leads.
Content is the backbone of all digital marketing campaigns, resulting in improved reach, greater brand exposure and, ultimately, more business. Conceptual copy will convince your customers, but that doesn’t end with seductive sentences alone. Our in-house studio creates visuals that deliver, from infographics and eBooks to videos and animation. Driven by your content strategy, you’ll always have the right content for the right customer at the right time.
SuccessFlow have partnered with leading technology vendors such as Salesforce, Pardot, Act-On and Oktopost to help you build a digital platform, using marketing automation and CRM that manages every stage of the customer journey by connecting the dots across all of the marketing channels outlined in the strategy.