Part 2 – 5 webinar don’ts that you might be guilty of
As promised, here are our top 5 webinar don’ts. If you’re a latecomer to this mini-series, take a look at our previous post – 5 simple tips for webinar success.
Don’t forget to record qualifying information on registration – have registrants fill in their job title and company in the registration form. The point of a webinar is to generate leads, so asking for this information on the registration form allows you to filter out the possible prospects and follow up on them after the webinar.
Don’t choose the wrong people for the wrong roles. Some members of your team may be better suited to certain roles. It’s no use forcing people to try new things if the success of the webinar depends on it.
Never underestimate the time and effort it will take to produce a successful webinar. Take into consideration the time it will take to promote the webinar. We recommend sending the initial invitation 1 month before the webinar, then sending a reminder email to the registrants 14 days prior to the webinar, 7 days before, and 1 day before. You also need to allow plenty of time to practice.
Many will push the webinar to the back of their minds as soon as it is over. You have produced a valuable piece of content that mustn’t be neglected. Follow up on the registrants that didn’t attend the webinar.
You can also re-run the webinar at a later date now you’re well-rehearsed. Alternatively, you can continue to promote the recording. You could also repurpose the content of your webinar into a guide or a blog post; the possibilities are endless.
Lastly, and most importantly, DO NOT forget to practice. This includes rehearsing the webinar in time with the slides, recording the webinar, and familiarising yourself with the technology you will be using.
The physical act of standing and speaking your presentation helps you to better remember what you intend to say – reading in your head won’t cut it. Try dividing your presentation into sections (e.g. introduction, problem, solution, benefit, conclusion, etc.). Practice each section alone, and then combine sections.The combinations don’t need to be chronological. First practice your conclusion followed by your introduction. This allows you to increase your familiarity with your speech. Purely memorising your presentation will encourage you to speak mechanically, whereas this technique will allow you to speak extemporaneously.
Hopefully now you have all the knowledge you need to run a successful webinar campaign. Use the information provided in this blog as the basis of your planning and you’ll be well on your way to creating the best webinar you can.