With over 284 million monthly active users and 500 million tweets sent per day, Twitter has become one rather large, loud nest. The question is, where do you fit in? You will have heard birds of a feather will flock together – but is this really the case now? Twitter has become one hell of a bird-eat-bird platform and it’s now the time to improve your Twitter activity; either you could rule the roost – or maybe it’s time you flew the nest.

Which Bird Are You?

Parrot

1So you’re retweeting other users and pointing your followers to pre-existing content, effectively singing the same song as your competitors. If this is the case, you’re definitely a Parrot.

Polly Want A Cracker..?

Advice for Parrots – get creating engaging tweets around your content. Tweets are no longer limited to just 140 characters of text. The introduction of Twitter cards allows businesses to integrate various new elements into a tweet. Are you promoting highly visual products? Then use Gallery cards. Promoting an app? Then implement an App card. There’s no excuse – it’s time to get ruffling some feathers.

Magpie

2Don’t underestimate the Magpie. Magpies are renown for actively searching Twitter for shiny new content, then swoop in to repurpose it and claim it as their own. The early bird really does catch the worm.

 

 

Don’t be a bird brain…

‘How can you beat a Magpie?’ I hear you ask. Technically, you can’t. However, if you can’t beat them, join them and fly over to BuzzSumo. This insightful website has various tools to help you take on a Magpie. BuzzSumo helps their users find the most shared content across all the major social networks. The tool has the ability to effectively identify the types of content that are trending in the industry you are targeting.

Chicken

3Just because cockerels crow at the same time each day, doesn’t mean you have to. Scheduling your content to hit your followers at the right time is vital. For example, did you know that you the highest social media click-through rates are achieved on a Wednesday?

Hatch an idea…

Advice for Chickens – if you don’t know when your followers are active, you need to fly over to Tweriod. This neat little tool analyses all of your followers and tells you the best time to tweet. Twitter users also like variety, so don’t put all your eggs in one basket. With social platforms such as Oktopost, it is over-easy to create multiple social campaigns and strategically schedule them alongside each other to gain maximum exposure across a range of content.

Eagle

4From interacting with influencers to creating sponsored content, Eagles soar above the rest. At the top of the food chain, this Twitter power user maintains higher follower numbers, acquires engagement, and even generates conversions from their posts.

 

Sharpen your talons…

It takes a lot of time and effort to become an Eagle. However, you can harness the power of industry influencers that allows people with smaller follower counts reach a wider network. Posting interesting, relevant content to industry influencers often results in retweets, which in turn increases a post’s reach. How do you find these influencers I hear you ask? Twtrland is both incredibly useful and dynamic, and searches Twitter for influencers across a multitude of industries.

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