According to a study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity.
Digital marketing is here to stay. If you’re one of the 46% without a defined digital marketing strategy, it’s time to get one. If you’ve already got one, it’s probably time to refresh it. Digital is an ever-changing landscape and it’s up to you to keep up.
A successful digital marketing strategy should, ultimately, set clear goals for your business as a whole and help you to remain competitive. Your digital strategy should optimise your existing marketing strategies and be used as a tool to measure your progress.
But how do you implement a digital strategy that drives sales?
In our new webinar, 5 Steps to Creating a Digital Strategy, you’ll have access to takeaway examples and supporting content to help you create your own digital strategy, irrespective of where you are on the digital maturity curve.
Register now to assess your current digital sales and marketing capabilities, and find out:
- How your digital marketing strategy compares with your key competitors
- How to evaluate your current digital marketing results
- How prepared your organisation is to take advantage of digital marketing opportunities
If you’re not planning ahead, you’re falling behind already. It’s time to rethink and revive your strategy for the rest of the year to accommodate the fast-moving dynamic of digital marketing.
We’ve partnered with Smart Insights to bring you Digital Week. Running from 16th to 20th May, this is a combination of webinars and guides, bringing together expert speakers from the world’s top marketing agencies to share actionable advice on marketing automation, social selling, lead scoring and the future of digital marketing.
The best part? It’s hosted online and it’s totally free – so you don’t even have to get out of bed to join us.
Get better results for your company – Register for Digital Week to receive the latest updates, speaker announcements and much more!