Do the words ‘digital marketing’ strike fear into your heart? They do for some marketers—but digital marketing is here to stay and there’s no avoiding it if you want your business to succeed. Luckily, we can help you get over this fear. It’s simple really. We’ve divided digital marketing into four distinct elements that you can tackle one at a time to create a rock solid digital marketing strategy for your business.
With the exponential growth of online marketing channels, the need for a digital marketing strategy is no longer optional. It’s essential. You need a firm foundation in the form of a strategic framework for your online marketing across content channels and technology. Our solution is to run a stakeholder workshop to discuss target audience and personas, market segmentation, content framework, channel strategy, lead nurture and scoring, and sales alignment. It’s time to build your programme infrastructure.
Traditional marketing methods are simply not adequate these days. But if you want to increase the visibility of your website and enhance your engagement through email marketing, you need to harness the power of digital to create a better customer journey. We use Smart Insight’s RACE Planning framework with our clients to build the most effective marketing campaigns for their business objectives—employing each appropriate digital channel to reach, engage and interact with the audience to generate leads.
Great content makes for great campaigns. A backbone of strong content for your digital marketing campaign can improve your reach and build brand recognition—all leading to better sales and a stronger bottom line. You’ll need a range of content pieces tailored to your specific audience—from white papers and guides to webinars and infographics, all of which will need to be supported by appropriate social media posts and email campaigns. With the underlying framework that’s part of your marketing strategy, you’ll be able to target the best content at every stage along the sales journey.
Getting the right technology in place allows you to start your campaigning and transform your online marketing. You’ll need integrated technology that manages your strategy across every channel. You’ll want to consider the capabilities and features you’ll require across CRM, marketing automation and reporting and insights—all of which need to be integrated for truly remarkable results.
For each of these distinct stages, you’ll want to have a good idea of what your current capabilities are and what you’re trying to achieve. SuccessFlow has the expertise and the skill set to fill any gaps in your digital activities or to create a bespoke strategy and marketing programme for you.