All posts by Ada Cooper

5 headlines that will get your content noticed

By | Content Marketing, Email Marketing | No Comments
Writing a headline that grabs readers’ attention can be tricky and time-consuming. You’ve probably heard the statistics a million times over: “Eight out of ten people will read your headline; only two out of ten will read the rest of what you wrote.” (CopyBlogger) … “Readers will only absorb the first and last three words of a headline.” (BufferApp) This doesn’t make it any easier. Follow these steps to create a headline that is guaranteed to get your content noticed. Read More

10 tips for a successful webinar – part 1

By | Content Marketing, Strategy, Webinar | No Comments
If you’re reading this, you probably already have a great idea for webinar, congratulations! The hardest part is over.  You’re now probably filled with an overwhelming dread that your webinar will fail in every way possible.  Whether it’s taken you a few failed webinars to get here, or if this is your first time and you’re in pre-first-webinar panic mode, do not fear. We have 10 top tips to ensure your webinar will be a success. Read More

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