All posts by Adam Dore

GDPR: Embrace the change

By | Digital Marketing, GDPR, Strategy

Those four letters that, well, frankly everyone has heard enough of, but those nodding off at the back of the class bear with me here. As I’ve just eluded to, there has been plenty of ‘What is GDPR?’ and ‘Stop! Panic! GDPR is bad’, not to mention the Game of Thrones analogy of ‘GDPR is coming’. They key here though is that not a single one of those thinks about what this means and how we can see GDPR as a positive.

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Marketing automation – what’s stopping you?

By | Marketing, Marketing automation | No Comments

Marketing automation is definitely becoming a more widespread purchase but we are most certainly not getting into the laggards. So this poses the question: what is preventing companies from adopting marketing automation? Well, as with adoption of any technology, there are always obstacles and believe me, I have come up against these obstacles on numerous occasions. The good news is that I have also been able to overcome them. So let’s take a look at the most common obstacles companies face. Read More

4 reasons why marketing automation is worth every penny

By | Marketing automation, Technology | No Comments

Automation offers companies the opportunity to supercharge their marketing, but many worry that it’s just another marketing expense. Knowing whether marketing automation is worth the investment for your company is an important consideration. While each company may differ, in almost every case, marketing automation offers a way to increase closed business and reduce sales cycles.

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Marketing automation, who for?

By | Marketing, Marketing automation, Sales | No Comments
A lot has changed in the past few years, as it will continue to do so when it comes to marketing technology. In the UK, a few people had heard of marketing automation, fewer had it, and even fewer knew how to use it and what it should be used for. Today, the early adopters have come and gone and the adoption of marketing automation is relatively widespread, although it’s far from being a mature market. Still though, it is important to consider that it’s not just global technology firms who are utilising a platform. Read More

Marketing Automation, why bother?

Marketing Automation; why bother?

By | Marketing, Marketing automation, Sales | No Comments
Well, let’s start off with this – businesses that use Marketing Automation to nurture prospects experience a 451% increase in qualified leads. In turn, nurtured leads make 47% larger purchases than non-nurtured leads (The Annuitas Group, Nov 2012). That not enough to whet your appetite? Tough crowd, but ok, we’ll move on. Companies that adopt Marketing Automation see 53% higher conversion rates (from initial touch to MQL) and 3.1% higher annual revenue rates than do non-adopters (Aberdeen Group, Jul 2012). Read More

Sales Alignment: Put theory into practice

By | Digital selling, Marketing automation, Strategy | No Comments
“Sales alignment” began as an interesting concept. For its critics, that’s all it remains. Skeptics may say that a lot of the theory and frameworks for alignment are either a) academic, written for students with little real life application, or b) too idealistic, describing an evangelistic way of thinking. I have to say I largely disagree with this. The truth is, while a good theory often turns into a plan, less often does that good plan get fulfilled. This is because it takes a lot of time and effort to put theory into practice. Read More

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