As with every tech sub-industry the number of marketing automation vendors is growing rapidly; or is it? The number of technologies that claim they are a marketing automation platform is definite, but the key question is, are they really marketing automation platforms? The honest truth in many cases is no.
All posts by Adam Dore
Those four letters that, well, frankly everyone has heard enough of, but those nodding off at the back of the class bear with me here. As I’ve just eluded to, there has been plenty of ‘What is GDPR?’ and ‘Stop! Panic! GDPR is bad’, not to mention the Game of Thrones analogy of ‘GDPR is coming’. They key here though is that not a single one of those thinks about what this means and how we can see GDPR as a positive.
Marketing automation is definitely becoming a more widespread purchase but we are most certainly not getting into the laggards. So this poses the question: what is preventing companies from adopting marketing automation? Well, as with adoption of any technology, there are always obstacles and believe me, I have come up against these obstacles on numerous occasions. The good news is that I have also been able to overcome them. So let’s take a look at the most common obstacles companies face. Read More
Automation offers companies the opportunity to supercharge their marketing, but many worry that it’s just another marketing expense. Knowing whether marketing automation is worth the investment for your company is an important consideration. While each company may differ, in almost every case, marketing automation offers a way to increase closed business and reduce sales cycles.