All posts by Karl Horton

Wanted – Creative talent!

By | Recruitment

Freelance/interim opportunity – Graphic Designer – design for digital

Due to expansion and winning new business, we are on the lookout for new creative talent! We are in need of a freelance/interim Graphic Designer, for an initial contract of 3 months, full-time, with a view to extend or make permanent.

Would you get up and walk out of an expensive restaurant that handed you a menu in Comic Sans?

Do you buy things, even if you don’t need them, based purely what the packaging looks like?

Do you have a passion for functional design?

If you found yourself nodding at this point, then we have an exciting opportunity for you to join a fast growing and ambitious Digital marketing consultancy. SuccessFlow is a fast-paced B2B consultancy committed to delivering successful digital marketing strategies and campaigns, with exceptional customer service.

At SuccessFlow we are an inspired blend of strategic thinkers, sales professionals, marketers, talented creatives and social media gurus – committed to developing the SuccessFlow brand. We are on the lookout for an enthusiastic talented designer to join our team. We work with a wide range of B2B brands clients globally, including BT, FedEx, Aviva, HID Global, Charities Aid Foundation, LV= and Prudential.

To find out more about us visit our website –

A 15-minute walk from Leeds train station, makes the office is easily commutable, even less if you take the water taxi!


Key Responsibilities

Your day-to-day tasks will involve the design of digital collateral for client campaigns as well as our own internal marketing – web graphics, guides, presentations and infographics.

You will be fully conversant in all aspects of design, from scamps and storyboards to the finished piece, with a portfolio to support this.


Essential skills

You will have sound knowledge and demonstrable experience in Illustrator, Photoshop, InDesign and Keynote/PowerPoint

You will can follow a creative brief and brand guidelines

You are highly motivated with the ability to work on numerous projects under pressure and still produce high quality content

You’ll have an impeccable attention to detail

You will have a keen eye for photography and typography


Desirable skills

Understanding of design for HTML and UX/UI principles

Understanding of responsive design and mobile first

Video and animation skills are advantageous


To apply, please send your CV, a sample of your portfolio to

Data is the new oil, but do you have the resources to refine it?

By | Marketing, Marketing automation, Technology | No Comments

“Data is the new oil,” announced Clive Humbly in 2006. Just recently the CEO of IBM updated the phrase, explaining that ‘big data’ is the new oil. It is an essential resource that powers the information economy, in the same way that oil powers the industrial economy today. But it ignores the fact that some companies don’t have the means or ability to process data, once they have it. And just like crude oil, big data is almost useless if it’s not refined.

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Content marketing – fashion over function

By | Content Marketing, Creative, Marketing | No Comments
You wake up in the morning, go through your daily ablutions, and choose your outfit for the day – or maybe you’re organised and have it already laid out from the night before. But either way, you will have chosen that particular outfit on informed facts about your day ahead; you’re meeting a new client at 9:00 so you need to make an impression, or maybe just catching up with an old friend over coffee. As you open your front door it feels chilly, so you grab your scarf and hat, and the brolly too, just in case. Read More

The Year of Sponsored Content: Keeping on top in 2014

By | Content Marketing | No Comments

2013 was the “Year of Content” according to Econsultancy’s annual report, in which content marketing topped the year’s digital priority list. But although we’ve left 2013 behind us, 2014 is looking likely to be yet another “Year of Content”, what with the amount of buzz on the topic throughout the modern marketing world.
We know that a lot of work goes into producing great content, and that content doesn’t come cheap,

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The SCIENCE of Content

By | Content Marketing, Marketing | No Comments

When it comes to the science of content, there’s more to it than just what it looks like. Behind the glossy fascia that is your email or landing page is a hive of activity and thought that are the pillars of its success. We take a look at the science behind the content, to give you an insight into what to expect when signing up for a campaign driven by content.

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