All posts by Lizzie Lonsdale

More than just a blog: using content for lead generation

By | Content Marketing, Digital Marketing | No Comments

You already know that content is king. Without content, be it blog posts, videos, podcasts, infographics, articles, or emails, your marketing simply doesn’t exist. For digital marketing, content allows you to raise brand awareness while also working to generate leads. Lead generation doesn’t just happen with any content, though. There are a few things that you must do in order for your content to be useful for lead generation.
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