As with every tech sub-industry the number of marketing automation vendors is growing rapidly; or is it? The number of technologies that claim they are a marketing automation platform is definite, but the key question is, are they really marketing automation platforms? The honest truth in many cases is no.
All posts by Michael Dean
Those four letters that, well, frankly everyone has heard enough of, but those nodding off at the back of the class bear with me here. As I’ve just eluded to, there has been plenty of ‘What is GDPR?’ and ‘Stop! Panic! GDPR is bad’, not to mention the Game of Thrones analogy of ‘GDPR is coming’. They key here though is that not a single one of those thinks about what this means and how we can see GDPR as a positive.