A digital roadmap is like having GPS for your digital strategy – only without the annoying voice. It is both a strategic document and a canvas that can help companies visualise the future. The digital roadmap provides an overview of a company’s vision, objectives and strategy, and forms the ‘schedule of work’ that supports the creation of customer experiences. It also acts as a checkpoint for stakeholders, allowing them to check the status of your current proposed digital strategy.
All posts by Rachel Scott
When it comes to marketing, digital activities will account for nearly 75% of CMO spending over the next five years. Whole industries are being transformed by the power of digital marketing—and it looks like it will continue for a long time to come.
For marketing automation, content is king. But what relevance is compelling content if people aren’t converting from it? Marketing automation is great if you have designed drip programmes and a customer journey for your prospects, but lack of this, and a suitable content strategy, will have you facing some challenges.
Throwing money at lead generation at the top of the funnel without a plan to keep prospects engaged means that you will constantly be in a cycle of needing to acquire new business. Many businesses spend money on advertising and marketing budget such as SEO, PPC, website and social but they have no plan as to what happens from here. If that’s you, carry on reading.
If you’re in the business bracket that’s classed as “growing”, as most businesses are, you’re going to need marketing and sales platforms that scale and grow with you. As marketing consultants, we see migrations happen from ESP’s to marketing automation platforms, all the time. Businesses of course move for many reasons, but a real common thread is that businesses grow beyond the capabilities of the platform they’ve invested in.
As a digital consultancy, we are always growing, but four people in one week is definitely something to celebrate. If you’re interested in a digital marketing role in the B2B sector, get in touch today using our firstname.lastname@example.org email. For now, please allow me to introduce the most recent additions to our team.
Love it or hate it, marketing automation is here to stay. Think of it like this- if marketing is the car, marketing automation is the engine. It’s integral to a marketing strategy and offers a wealth of opportunity.
According to CIO UK, only 48% of companies have some kind of ad-hoc strategy for their digital marketing, which is pretty low considering the impact a good digital strategy can have on customer experience, brand perception and ultimately your bottom line.
If you’re involved with marketing today, you may have mixed feelings with your day to day role. The power of digital has opened doors to new channels and new ways of providing data, analytics and ROI metrics that have some marketers jumping for joy. However, the sheer number of channels, platforms and acronyms can be quite intimidating for many of us, no matter how advanced you consider yourself.
Today, there are more channels to market to than at any other time in history. This causes huge struggle for many CMOs, whose biggest challenge is mastering the complexities of content marketing whilst creating enough content to feed the customer journey. This level of complexity means it is hard to achieve best practice or even good practice with content marketing.