All posts by Rachel Scott

Digital is here to stay—and now’s the time to embrace it.

By | Digital Marketing, Strategy

A digital roadmap is like having GPS for your digital strategy – only without the annoying voice. It is both a strategic document and a canvas that can help companies visualise the future. The digital roadmap provides an overview of a company’s vision, objectives and strategy, and forms the ‘schedule of work’ that supports the creation of customer experiences. It also acts as a checkpoint for stakeholders, allowing them to check the status of your current proposed digital strategy.

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The secret to quality customer acquisition and customer engagement

By | Digital Marketing, Strategy

Throwing money at lead generation at the top of the funnel without a plan to keep prospects engaged means that you will constantly be in a cycle of needing to acquire new business. Many businesses spend money on advertising and marketing budget such as SEO, PPC, website and social but they have no plan as to what happens from here. If that’s you, carry on reading.

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Scale up your marketing and business with Marketo

By | Digital Marketing, Strategy

If you’re in the business bracket that’s classed as “growing”, as most businesses are, you’re going to need marketing and sales platforms that scale and grow with you. As marketing consultants, we see migrations happen from ESP’s to marketing automation platforms, all the time. Businesses of course move for many reasons, but a real common thread is that businesses grow beyond the capabilities of the platform they’ve invested in.

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Welcome to the SuccessFlow team!

By | Digital Marketing, Strategy

As a digital consultancy, we are always growing, but four people in one week is definitely something to celebrate. If you’re interested in a digital marketing role in the B2B sector, get in touch today using our hello@successflow.co.uk email. For now, please allow me to introduce the most recent additions to our team.

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Buying decisions in B2B make needing a digital strategy more important than ever

By | Digital Marketing, Strategy

If you’re involved with marketing today, you may have mixed feelings with your day to day role. The power of digital has opened doors to new channels and new ways of providing data, analytics and ROI metrics that have some marketers jumping for joy. However, the sheer number of channels, platforms and acronyms can be quite intimidating for many of us, no matter how advanced you consider yourself.

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