Did you miss Merinda Peppard of Salesforce Pardot at Digital Week? Don’t worry, you can check out the on-demand webinar right here!
Category Archives: Creative
Everyone has a content strategy these days but is it as good as it could be? When did you last review it? Online marketing constantly changes and what worked last month or the month before might not be the thing that’ll work next month. So it’s important that you’re aware of changes in your market, changes in your customers’ needs and the changes you need to making to your content planning on an ongoing basis.
The better you know your customers, the easier it is to market to them. Of course, it’s one of the first things you learn as a marketer. But how well are you putting it into practice?
Apple does. And Innocent does. But what about you? Among the thousands of products out there vying for the attention of your target market, is your message distinct enough to differentiate you from your competitors? And do you need a unique tone and voice in the B2B market? The answer to that is a resounding ‘yes’. Having a recognisable brand tone helps you tell a consistent story across a variety of media—and this is important. Marketing isn’t just about selling your product or service. It’s about your customer’s story and where your company fits into it.
Good content starts with knowing your clients. If you expect to create content that will draw them down your sales funnel, convert them from leads to customers and then retain their loyalty, you need to be speaking to them about their concerns, in their language. When we discuss content marketing with our clients, we stress three important things—know your customers, know their needs and know your content. And by far the most important is knowing your customers.
Do the words ‘digital marketing’ strike fear into your heart? They do for some marketers—but digital marketing is here to stay and there’s no avoiding it if you want your business to succeed. Luckily, we can help you get over this fear. It’s simple really. We’ve divided digital marketing into four distinct elements that you can tackle one at a time to create a rock solid digital marketing strategy for your business.