As with every tech sub-industry the number of marketing automation vendors is growing rapidly; or is it? The number of technologies that claim they are a marketing automation platform is definite, but the key question is, are they really marketing automation platforms? The honest truth in many cases is no.
Category Archives: Creative
61% of customers buying decisions are influenced by customised content, but many companies still hold off from moving towards a customer centric approach, because they are so focused on money making and sales targets. There is a certain element of this in most businesses, however, the reality is that with so many options and competition in our digital age, businesses are getting smarter and so have certain expectations before they make a purchase with your company including the content they receive from your company.
Did you miss Merinda Peppard of Salesforce Pardot at Digital Week? Don’t worry, you can check out the on-demand webinar right here!
The better you know your customers, the easier it is to market to them. Of course, it’s one of the first things you learn as a marketer. But how well are you putting it into practice?
Apple does. And Innocent does. But what about you? Among the thousands of products out there vying for the attention of your target market, is your message distinct enough to differentiate you from your competitors? And do you need a unique tone and voice in the B2B market? The answer to that is a resounding ‘yes’. Having a recognisable brand tone helps you tell a consistent story across a variety of media—and this is important. Marketing isn’t just about selling your product or service. It’s about your customer’s story and where your company fits into it.
Good content starts with knowing your clients. If you expect to create content that will draw them down your sales funnel, convert them from leads to customers and then retain their loyalty, you need to be speaking to them about their concerns, in their language. When we discuss content marketing with our clients, we stress three important things—know your customers, know their needs and know your content. And by far the most important is knowing your customers.
Do the words ‘digital marketing’ strike fear into your heart? They do for some marketers—but digital marketing is here to stay and there’s no avoiding it if you want your business to succeed. Luckily, we can help you get over this fear. It’s simple really. We’ve divided digital marketing into four distinct elements that you can tackle one at a time to create a rock solid digital marketing strategy for your business.