Category Archives: Content Marketing

Is it time for a refresh of your content marketing strategy?

By | Content Marketing, Creative, Digital Marketing | No Comments

61% of customers buying decisions are influenced by customised content, but many companies still hold off from moving towards a customer centric approach, because they are so focused on money making and sales targets. There is a certain element of this in most businesses, however, the reality is that with so many options and competition in our digital age, businesses are getting smarter and so have certain expectations before they make a purchase with your company including the content they receive from your company.

Read More
a tail of two halves

Lead prioritisation in Salesforce- a tail of two halves

By | Content Marketing, Digital Marketing, Marketing, Marketing automation | No Comments

Identifying when a lead is “sales-ready” is a constant challenge for sales and marketing teams alike. In a nutshell, lead prioritisation allows sales teams to concentrate on leads that are most “likely to buy” first. A lapsed approach to lead prioritisation can affect your business reputation and sales teams’ confidence, which often leads to a loss of revenue and lack of alignment between marketing and sales.

Read More
Pardot Training Courses

Expert Led Salesforce Pardot Training Courses

By | Content Marketing, Digital Marketing, Marketing, Marketing automation | No Comments

We take a strategic approach to our courses, educating delegates on platform strategy, not just tactics and functionality. Each two-day Pardot training course allows for 12 delegates and covers lead generation, lead conversion and lead management in Pardot, with the focus on how companies can generate and convert leads at every stage of the funnel.

Read More
sales and marketing alignment

Marketing tactics required to convert more leads in Salesforce in 2017

By | Content Marketing, Digital Marketing, Marketing | No Comments

Ultimately, marketing and sales must work towards the same goal, which is to convert leads into customers. To achieve this alignment, you must consider your prospects’ digital footprint, marketing automation, the customer journey and lead prioritisation. If you action these, you can expect to see a better customer experience for prospects and further insights into what is working and what isn’t.

Read More

see how we can transform your digital.

Request a 15 minute presentation