Category Archives: Content Marketing

SuccessFlow becomes certified Seventh Sense partner

By | Content Marketing, Digital Marketing, GDPR, Marketing, Sales, Social Marketing | No Comments

SuccessFlow Digital has become the first European Digital Agency to become a fully certified Marketo partner to Seventh Sense, a leading provider of email analytics and send time optimisation. 

We are now fully certified to support businesses using Marketo automation software to send marketing and sales emails with precision, thanks to our new partner Seventh Sense. Whether you’re sending to 1 or 1 million contacts, a Seventh Sense integration will deliver every email at the optimal time and frequency for each person, and that’s just the start of what this amazing technology can do.

Learn more here.

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Increasing Social Engagement with Employee Advocacy

By | Content Marketing, Digital Marketing, GDPR, Marketing, Sales, Social Marketing | No Comments

It is not a new concept but employee advocacy is making waves for marketers across the world. Ever since GDPR came into force at the end of May, companies have been looking for new ways to generate leads and the focus has been moved to social marketing. Companies are now involving their employees to increase their social engagement with the added advantage of keeping their employees engaged in the company and its values.

Here’s a short overview of the practice of employee advocacy and what it can do for your business.

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How to get the most out of your LinkedIn Profile

By | Content Marketing, Digital Marketing, Marketing, Social Marketing | No Comments

Your LinkedIn profile should not be a copy of your CV and certainly not a shortened version. Beyond finding a job, having an outstanding online profile can help you to develop your professional network, add to your personal brand, increase your industry credibility and eventually leverage sales.

But, what makes a stellar LinkedIn profile? Here’s a short guide to optimise your profile in just two ticks. 

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Is it time for a refresh of your content marketing strategy?

By | Content Marketing, Creative, Digital Marketing

61% of customers buying decisions are influenced by customised content, but many companies still hold off from moving towards a customer centric approach, because they are so focused on money making and sales targets. There is a certain element of this in most businesses, however, the reality is that with so many options and competition in our digital age, businesses are getting smarter and so have certain expectations before they make a purchase with your company including the content they receive from your company.

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a tail of two halves

Lead prioritisation in Salesforce- a tail of two halves

By | Content Marketing, Digital Marketing, Marketing, Marketing automation

Identifying when a lead is “sales-ready” is a constant challenge for sales and marketing teams alike. In a nutshell, lead prioritisation allows sales teams to concentrate on leads that are most “likely to buy” first. A lapsed approach to lead prioritisation can affect your business reputation and sales teams’ confidence, which often leads to a loss of revenue and lack of alignment between marketing and sales.

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Pardot Training Courses

Expert Led Salesforce Pardot Training Courses

By | Content Marketing, Digital Marketing, Marketing, Marketing automation

We take a strategic approach to our courses, educating delegates on platform strategy, not just tactics and functionality. Each two-day Pardot training course allows for 12 delegates and covers lead generation, lead conversion and lead management in Pardot, with the focus on how companies can generate and convert leads at every stage of the funnel.

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sales and marketing alignment

Marketing tactics required to convert more leads in Salesforce in 2017

By | Content Marketing, Digital Marketing, Marketing

Ultimately, marketing and sales must work towards the same goal, which is to convert leads into customers. To achieve this alignment, you must consider your prospects’ digital footprint, marketing automation, the customer journey and lead prioritisation. If you action these, you can expect to see a better customer experience for prospects and further insights into what is working and what isn’t.

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Does your B2B brand have an instantly recognisable voice?

By | Content Marketing, Creative, Digital Marketing, Marketing

Apple does. And Innocent does. But what about you? Among the thousands of products out there vying for the attention of your target market, is your message distinct enough to differentiate you from your competitors? And do you need a unique tone and voice in the B2B market? The answer to that is a resounding ‘yes’. Having a recognisable brand tone helps you tell a consistent story across a variety of media—and this is important. Marketing isn’t just about selling your product or service. It’s about your customer’s story and where your company fits into it.

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b2b content marketing

Webinar – B2B Content Marketing: Is your content connected to your customer?

By | Content Marketing, Creative, Digital Marketing, Marketing

Good content starts with knowing your clients. If you expect to create content that will draw them down your sales funnel, convert them from leads to customers and then retain their loyalty, you need to be speaking to them about their concerns, in their language. When we discuss content marketing with our clients, we stress three important things—know your customers, know their needs and know your content. And by far the most important is knowing your customers.

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Check out your new one-stop resource for digital marketing know-how

By | Content Marketing, Creative, CRM, Digital Marketing, Digital selling, Marketing, Marketing automation, RACE Planning, Social Marketing, Strategy, Technology

Do the words ‘digital marketing’ strike fear into your heart? They do for some marketers—but digital marketing is here to stay and there’s no avoiding it if you want your business to succeed. Luckily, we can help you get over this fear. It’s simple really. We’ve divided digital marketing into four distinct elements that you can tackle one at a time to create a rock solid digital marketing strategy for your business.

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Turbocharge your digital strategy with RACE Planning

By | Content Marketing, Digital Marketing, Marketing, Strategy

What’s your take on digital marketing? If you’re still relatively new to it, you might feel a little overwhelmed by all its demands. It’s something of a moving target and it requires a complete transformation in the way you think about marketing. In a recent webinar, by Dr Dave Chaffey, approximately 59% of attendees were undertaking digital marketing without any sort of strategy at all, and less than a quarter had a fully integrated strategy.

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More than just a blog: using content for lead generation

By | Content Marketing, Digital Marketing | No Comments

You already know that content is king. Without content, be it blog posts, videos, podcasts, infographics, articles, or emails, your marketing simply doesn’t exist. For digital marketing, content allows you to raise brand awareness while also working to generate leads. Lead generation doesn’t just happen with any content, though. There are a few things that you must do in order for your content to be useful for lead generation.
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5 headlines that will get your content noticed

By | Content Marketing, Email Marketing | No Comments
Writing a headline that grabs readers’ attention can be tricky and time-consuming. You’ve probably heard the statistics a million times over: “Eight out of ten people will read your headline; only two out of ten will read the rest of what you wrote.” (CopyBlogger) … “Readers will only absorb the first and last three words of a headline.” (BufferApp) This doesn’t make it any easier. Follow these steps to create a headline that is guaranteed to get your content noticed. Read More

Twitter: It’s Bird-Eat-Bird Out There

By | Content Marketing, Social Marketing | No Comments
With over 284 million monthly active users and 500 million tweets sent per day, Twitter has become one rather large, loud nest. The question is, where do you fit in? You will have heard birds of a feather will flock together – but is this really the case now? Twitter has become one hell of a bird-eat-bird platform and it’s now the time to improve your Twitter activity; either you could rule the roost – or maybe it’s time you flew the nest. Read More

Content marketing – fashion over function

By | Content Marketing, Creative, Marketing | No Comments
You wake up in the morning, go through your daily ablutions, and choose your outfit for the day – or maybe you’re organised and have it already laid out from the night before. But either way, you will have chosen that particular outfit on informed facts about your day ahead; you’re meeting a new client at 9:00 so you need to make an impression, or maybe just catching up with an old friend over coffee. As you open your front door it feels chilly, so you grab your scarf and hat, and the brolly too, just in case. Read More

How positive is your brand’s social CSR?

By | Content Marketing, Strategy, Webinar | No Comments
Corporate Social Responsibility or CSR is one of those buzz terms people like to throw around, but not really understand how it can be implemented strategically. According to Investopedia, ‘CSR’ is incurring short-term costs in order to promote positive social and environmental change. Now is the time to wake up to CSR and particularly the impact that social media has on the communication of such activities. Read More

10 tips for a successful webinar – part 1

By | Content Marketing, Strategy, Webinar | No Comments
If you’re reading this, you probably already have a great idea for webinar, congratulations! The hardest part is over.  You’re now probably filled with an overwhelming dread that your webinar will fail in every way possible.  Whether it’s taken you a few failed webinars to get here, or if this is your first time and you’re in pre-first-webinar panic mode, do not fear. We have 10 top tips to ensure your webinar will be a success. Read More

The Year of Sponsored Content: Keeping on top in 2014

By | Content Marketing | No Comments

2013 was the “Year of Content” according to Econsultancy’s annual report, in which content marketing topped the year’s digital priority list. But although we’ve left 2013 behind us, 2014 is looking likely to be yet another “Year of Content”, what with the amount of buzz on the topic throughout the modern marketing world.
We know that a lot of work goes into producing great content, and that content doesn’t come cheap,

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Science

The SCIENCE of Content

By | Content Marketing, Marketing | No Comments

When it comes to the science of content, there’s more to it than just what it looks like. Behind the glossy fascia that is your email or landing page is a hive of activity and thought that are the pillars of its success. We take a look at the science behind the content, to give you an insight into what to expect when signing up for a campaign driven by content.

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