Category Archives: Content Marketing

a tail of two halves

Lead prioritisation in Salesforce- a tail of two halves

By | Content Marketing, Digital Marketing, Marketing, Marketing automation | No Comments

Identifying when a lead is “sales-ready” is a constant challenge for sales and marketing teams alike. In a nutshell, lead prioritisation allows sales teams to concentrate on leads that are most “likely to buy” first. A lapsed approach to lead prioritisation can affect your business reputation and sales teams’ confidence, which often leads to a loss of revenue and lack of alignment between marketing and sales.

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Pardot Training Courses

Expert Led Salesforce Pardot Training Courses

By | Content Marketing, Digital Marketing, Marketing, Marketing automation | No Comments

We take a strategic approach to our courses, educating delegates on platform strategy, not just tactics and functionality. Each two-day Pardot training course allows for 12 delegates and covers lead generation, lead conversion and lead management in Pardot, with the focus on how companies can generate and convert leads at every stage of the funnel.

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sales and marketing alignment

Marketing tactics required to convert more leads in Salesforce in 2017

By | Content Marketing, Digital Marketing, Marketing | No Comments

Ultimately, marketing and sales must work towards the same goal, which is to convert leads into customers. To achieve this alignment, you must consider your prospects’ digital footprint, marketing automation, the customer journey and lead prioritisation. If you action these, you can expect to see a better customer experience for prospects and further insights into what is working and what isn’t.

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content marketing and strategy

SuccessFlow’s top 5 content planning tips!

By | Content Marketing, Creative, Digital Marketing, Marketing | No Comments

Everyone has a content strategy these days but is it as good as it could be? When did you last review it? Online marketing constantly changes and what worked last month or the month before might not be the thing that’ll work next month. So it’s important that you’re aware of changes in your market, changes in your customers’ needs and the changes you need to making to your content planning on an ongoing basis.

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