Identifying when a lead is “sales-ready” is a constant challenge for sales and marketing teams alike. In a nutshell, lead prioritisation allows sales teams to concentrate on leads that are most “likely to buy” first. A lapsed approach to lead prioritisation can affect your business reputation and sales teams’ confidence, which often leads to a loss of revenue and lack of alignment between marketing and sales.
Category Archives: Digital Marketing
We take a strategic approach to our courses, educating delegates on platform strategy, not just tactics and functionality. Each two-day Pardot training course allows for 12 delegates and covers lead generation, lead conversion and lead management in Pardot, with the focus on how companies can generate and convert leads at every stage of the funnel.
Marketing automation leads to improved efficiency across a range of marketing activities. It offers savings in time and money while enhancing the connection between prospects and customers. The question, therefore, is not ‘should we employ marketing automation?’ but ‘how and when should we employ it?’
SuccessFlow are pleased and excited to announce that we have secured our accreditation with The Recommended Agency Register, otherwise known as RAR.
There are many things to think about when implementing marketing automation, but a solid strategy should be top of the list. We’ve put together a list of things to consider when defining a marketing automation strategy when you use Salesforce.com.
Ultimately, marketing and sales must work towards the same goal, which is to convert leads into customers. To achieve this alignment, you must consider your prospects’ digital footprint, marketing automation, the customer journey and lead prioritisation. If you action these, you can expect to see a better customer experience for prospects and further insights into what is working and what isn’t.
Did you miss Merinda Peppard of Salesforce Pardot at Digital Week? Don’t worry, you can check out the on-demand webinar right here!
The better you know your customers, the easier it is to market to them. Of course, it’s one of the first things you learn as a marketer. But how well are you putting it into practice?
Apple does. And Innocent does. But what about you? Among the thousands of products out there vying for the attention of your target market, is your message distinct enough to differentiate you from your competitors? And do you need a unique tone and voice in the B2B market? The answer to that is a resounding ‘yes’. Having a recognisable brand tone helps you tell a consistent story across a variety of media—and this is important. Marketing isn’t just about selling your product or service. It’s about your customer’s story and where your company fits into it.