If you’re in the business bracket that’s classed as “growing”, as most businesses are, you’re going to need marketing and sales platforms that scale and grow with you. As marketing consultants, we see migrations happen from ESP’s to marketing automation platforms, all the time. Businesses of course move for many reasons, but a real common thread is that businesses grow beyond the capabilities of the platform they’ve invested in.
Category Archives: Strategy
As a digital consultancy, we are always growing, but four people in one week is definitely something to celebrate. If you’re interested in a digital marketing role in the B2B sector, get in touch today using our email@example.com email. For now, please allow me to introduce the most recent additions to our team.
Love it or hate it, marketing automation is here to stay. Think of it like this- if marketing is the car, marketing automation is the engine. It’s integral to a marketing strategy and offers a wealth of opportunity.
According to CIO UK, only 48% of companies have some kind of ad-hoc strategy for their digital marketing, which is pretty low considering the impact a good digital strategy can have on customer experience, brand perception and ultimately your bottom line.
If you’re involved with marketing today, you may have mixed feelings with your day to day role. The power of digital has opened doors to new channels and new ways of providing data, analytics and ROI metrics that have some marketers jumping for joy. However, the sheer number of channels, platforms and acronyms can be quite intimidating for many of us, no matter how advanced you consider yourself.
Today, there are more channels to market to than at any other time in history. This causes huge struggle for many CMOs, whose biggest challenge is mastering the complexities of content marketing whilst creating enough content to feed the customer journey. This level of complexity means it is hard to achieve best practice or even good practice with content marketing.
Do the words ‘digital marketing’ strike fear into your heart? They do for some marketers—but digital marketing is here to stay and there’s no avoiding it if you want your business to succeed. Luckily, we can help you get over this fear. It’s simple really. We’ve divided digital marketing into four distinct elements that you can tackle one at a time to create a rock solid digital marketing strategy for your business.
Digital marketing is here to stay. That much is a given. So why, then, do so many seasoned marketers find it a challenge or something they’d love to be able to put in a drawer and forget about? We know from our clients that a lot of you find digital marketing a daunting task, but the cost of not engaging with it is so high that no company can afford to risk being without a good strategy.
Here’s a statistic that I found quite shocking when I read it: according to CIO UK, just 48 percent of companies have some kind of ad-hoc strategy for digital. That means that more than half don’t. But in an age when digital marketing is gaining more importance than traditional, offline marketing, and when digital strategies can have a significant impact on customer experience and brand perceptions, this seems incredible.
As the marketing world has grown increasingly complex, marketing strategies have become revenue-focused rather than activity-focused. Marketing can make a real impact on the bottom line and it’s more essential than ever for sales and marketing to be aligned. So how are you doing in this brave new marketing world? Do you have a digital strategy in place or are you floundering?