Category Archives: Strategy

SuccessFlow becomes certified Seventh Sense partner

By | Content Marketing, Digital Marketing, GDPR, Marketing, Sales, Social Marketing | No Comments

SuccessFlow Digital has become the first European Digital Agency to become a fully certified Marketo partner to Seventh Sense, a leading provider of email analytics and send time optimisation. 

We are now fully certified to support businesses using Marketo automation software to send marketing and sales emails with precision, thanks to our new partner Seventh Sense. Whether you’re sending to 1 or 1 million contacts, a Seventh Sense integration will deliver every email at the optimal time and frequency for each person, and that’s just the start of what this amazing technology can do.

Learn more here.

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Increasing Social Engagement with Employee Advocacy

By | Content Marketing, Digital Marketing, GDPR, Marketing, Sales, Social Marketing | No Comments

It is not a new concept but employee advocacy is making waves for marketers across the world. Ever since GDPR came into force at the end of May, companies have been looking for new ways to generate leads and the focus has been moved to social marketing. Companies are now involving their employees to increase their social engagement with the added advantage of keeping their employees engaged in the company and its values.

Here’s a short overview of the practice of employee advocacy and what it can do for your business.

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Creating a realistic, achievable and deliverable digital strategy

By | Digital Marketing, Strategy

Those four letters that, well, frankly everyone has heard enough of, but those nodding off at the back of the class bear with me here. As I’ve just eluded to, there has been plenty of ‘What is GDPR?’ and ‘Stop! Panic! GDPR is bad’, not to mention the Game of Thrones analogy of ‘GDPR is coming’. They key here though is that not a single one of those thinks about what this means and how we can see GDPR as a positive.

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GDPR: Embrace the change

By | Digital Marketing, GDPR, Strategy

Those four letters that, well, frankly everyone has heard enough of, but those nodding off at the back of the class bear with me here. As I’ve just eluded to, there has been plenty of ‘What is GDPR?’ and ‘Stop! Panic! GDPR is bad’, not to mention the Game of Thrones analogy of ‘GDPR is coming’. They key here though is that not a single one of those thinks about what this means and how we can see GDPR as a positive.

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Digital is here to stay—and now’s the time to embrace it.

By | Digital Marketing, Strategy

A digital roadmap is like having GPS for your digital strategy – only without the annoying voice. It is both a strategic document and a canvas that can help companies visualise the future. The digital roadmap provides an overview of a company’s vision, objectives and strategy, and forms the ‘schedule of work’ that supports the creation of customer experiences. It also acts as a checkpoint for stakeholders, allowing them to check the status of your current proposed digital strategy.

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The secret to quality customer acquisition and customer engagement

By | Digital Marketing, Strategy

Throwing money at lead generation at the top of the funnel without a plan to keep prospects engaged means that you will constantly be in a cycle of needing to acquire new business. Many businesses spend money on advertising and marketing budget such as SEO, PPC, website and social but they have no plan as to what happens from here. If that’s you, carry on reading.

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Scale up your marketing and business with Marketo

By | Digital Marketing, Strategy

If you’re in the business bracket that’s classed as “growing”, as most businesses are, you’re going to need marketing and sales platforms that scale and grow with you. As marketing consultants, we see migrations happen from ESP’s to marketing automation platforms, all the time. Businesses of course move for many reasons, but a real common thread is that businesses grow beyond the capabilities of the platform they’ve invested in.

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Welcome to the SuccessFlow team!

By | Digital Marketing, Strategy

As a digital consultancy, we are always growing, but four people in one week is definitely something to celebrate. If you’re interested in a digital marketing role in the B2B sector, get in touch today using our hello@successflow.co.uk email. For now, please allow me to introduce the most recent additions to our team.

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