Do the words ‘digital marketing’ strike fear into your heart? They do for some marketers—but digital marketing is here to stay and there’s no avoiding it if you want your business to succeed. Luckily, we can help you get over this fear. It’s simple really. We’ve divided digital marketing into four distinct elements that you can tackle one at a time to create a rock solid digital marketing strategy for your business.
Category Archives: Strategy
Digital marketing is here to stay. That much is a given. So why, then, do so many seasoned marketers find it a challenge or something they’d love to be able to put in a drawer and forget about? We know from our clients that a lot of you find digital marketing a daunting task, but the cost of not engaging with it is so high that no company can afford to risk being without a good strategy.
Here’s a statistic that I found quite shocking when I read it: according to CIO UK, just 48 percent of companies have some kind of ad-hoc strategy for digital. That means that more than half don’t. But in an age when digital marketing is gaining more importance than traditional, offline marketing, and when digital strategies can have a significant impact on customer experience and brand perceptions, this seems incredible.
As the marketing world has grown increasingly complex, marketing strategies have become revenue-focused rather than activity-focused. Marketing can make a real impact on the bottom line and it’s more essential than ever for sales and marketing to be aligned. So how are you doing in this brave new marketing world? Do you have a digital strategy in place or are you floundering?
Social selling is a sales revolution. If you thought being warm and fuzzy on social media was the preserve of the marketing bods, think again. The way people buy and consume, even B2B, has changed and that means the way we sell things has to change too. No one likes how a cold call makes them feel—building a relationship over time on social media is a far more effective way to convert someone into a long-term loyal customer. So how do you go about it?
What’s your take on digital marketing? If you’re still relatively new to it, you might feel a little overwhelmed by all its demands. It’s something of a moving target and it requires a complete transformation in the way you think about marketing. In a recent webinar, by Dr Dave Chaffey, approximately 59% of attendees were undertaking digital marketing without any sort of strategy at all, and less than a quarter had a fully integrated strategy.
Have you ever thought about launching a content first business? Do you even know what one is? If you’re interested in six simple steps to finding, building and retaining an audience, this new business model devised by Joe Pulizzi of the Content Marketing Institute could make a difference to the way you run your business.
Consider this: 1,000 employee advocates can reach up to a million customers, which can drive up to 50,000 social engagements and create up to 5,000 unique pieces of content. That all adds up to a massive potential to get your brand and your products in front of a larger audience—so even if you’re not sure what employee advocacy is, the answer has to be ‘yes!’
Don’t you wish that you could transform your leads into revenue faster?
According to the Vice President of Solution Sales at Cisco Stu Schmidt, a 10% improvement in lead quality can result in a 40% increase in sales productivity (November 3rd, 2007, Kelly Abner) So, what are you waiting for? Produce high quality leads under just one strategy – Lead prioritisation.
According to a study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity.
Digital marketing is here to stay. If you’re one of the 46% without a defined digital marketing strategy, it’s time to get one. If you’ve already got one, it’s probably time to refresh it. Digital is an ever-changing landscape and it’s up to you to keep up