Category Archives: Strategy

Scale up your marketing and business with Marketo

By | Digital Marketing, Strategy | No Comments

If you’re in the business bracket that’s classed as “growing”, as most businesses are, you’re going to need marketing and sales platforms that scale and grow with you. As marketing consultants, we see migrations happen from ESP’s to marketing automation platforms, all the time. Businesses of course move for many reasons, but a real common thread is that businesses grow beyond the capabilities of the platform they’ve invested in.

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Buying decisions in B2B make needing a digital strategy more important than ever

By | Digital Marketing, Strategy | No Comments

If you’re involved with marketing today, you may have mixed feelings with your day to day role. The power of digital has opened doors to new channels and new ways of providing data, analytics and ROI metrics that have some marketers jumping for joy. However, the sheer number of channels, platforms and acronyms can be quite intimidating for many of us, no matter how advanced you consider yourself.

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A CMO’s struggle to succeed in digital marketing

By | Digital Marketing, Strategy | No Comments

Today, there are more channels to market to than at any other time in history. This causes huge struggle for many CMOs, whose biggest challenge is mastering the complexities of content marketing whilst creating enough content to feed the customer journey. This level of complexity means it is hard to achieve best practice or even good practice with content marketing.

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Check out your new one-stop resource for digital marketing know-how

By | Content Marketing, Creative, CRM, Digital Marketing, Digital selling, Marketing, Marketing automation, RACE Planning, Social Marketing, Strategy, Technology | No Comments

Do the words ‘digital marketing’ strike fear into your heart? They do for some marketers—but digital marketing is here to stay and there’s no avoiding it if you want your business to succeed. Luckily, we can help you get over this fear. It’s simple really. We’ve divided digital marketing into four distinct elements that you can tackle one at a time to create a rock solid digital marketing strategy for your business.

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Meeting the challenges of digital marketing

By | Digital Marketing, Marketing, Strategy | No Comments

Digital marketing is here to stay. That much is a given. So why, then, do so many seasoned marketers find it a challenge or something they’d love to be able to put in a drawer and forget about? We know from our clients that a lot of you find digital marketing a daunting task, but the cost of not engaging with it is so high that no company can afford to risk being without a good strategy.

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52% of companies don’t have a digital strategy. Do you?

By | Digital Marketing, Marketing, Strategy | No Comments

Here’s a statistic that I found quite shocking when I read it: according to CIO UK, just 48 percent of companies have some kind of ad-hoc strategy for digital. That means that more than half don’t. But in an age when digital marketing is gaining more importance than traditional, offline marketing, and when digital strategies can have a significant impact on customer experience and brand perceptions, this seems incredible.

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5 steps to creating a digital strategy

By | Digital Marketing, Marketing, Strategy | No Comments

As the marketing world has grown increasingly complex, marketing strategies have become revenue-focused rather than activity-focused. Marketing can make a real impact on the bottom line and it’s more essential than ever for sales and marketing to be aligned. So how are you doing in this brave new marketing world? Do you have a digital strategy in place or are you floundering?

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