Do the words ‘digital marketing’ strike fear into your heart? They do for some marketers—but digital marketing is here to stay and there’s no avoiding it if you want your business to succeed. Luckily, we can help you get over this fear. It’s simple really. We’ve divided digital marketing into four distinct elements that you can tackle one at a time to create a rock solid digital marketing strategy for your business.
Category Archives: RACE Planning
Far too many digital marketers go about their work without referring to a clearly designated strategy. This lack of planning makes it difficult to measure success and will almost certainly result in a suboptimal approach at some point in the marketing process.