As with every tech sub-industry the number of marketing automation vendors is growing rapidly; or is it? The number of technologies that claim they are a marketing automation platform is definite, but the key question is, are they really marketing automation platforms? The honest truth in many cases is no.
Category Archives: Technology
For successful Pardot integration into Salesforce, you need the correct knowledge, expertise and approach. If you’re not sure where to begin with Pardot, we’ve listed some key considerations for you to take into account for a successful implementation through our new guide.
As a marketer, you might be responsible for sending marketing emails, monitoring your prospects’ activity or passing leads through to sales. But how do you know when a lead is sales-ready? Every organisation has their own definition of a sales-ready lead. Keeping this definition universal between marketing and sales departments is, however, a challenge.
Looking for Salesforce Pardot training? Join our Pardot and Salesforce certified professionals for training courses designed to help marketing automation users to get the most from their technology investment. Our courses are unique. We don’t just teach Pardot technology and tactics; we cover the wider digital strategy and best practices too.
Identifying when a lead is “sales-ready” is a constant challenge for sales and marketing teams alike. In a nutshell, lead prioritisation allows sales teams to concentrate on leads that are most “likely to buy” first. A lapsed approach to lead prioritisation can affect your business reputation and sales teams’ confidence, which often leads to a loss of revenue and lack of alignment between marketing and sales.
We take a strategic approach to our courses, educating delegates on platform strategy, not just tactics and functionality. Each two-day Pardot training course allows for 12 delegates and covers lead generation, lead conversion and lead management in Pardot, with the focus on how companies can generate and convert leads at every stage of the funnel.
Marketing automation leads to improved efficiency across a range of marketing activities. It offers savings in time and money while enhancing the connection between prospects and customers. The question, therefore, is not ‘should we employ marketing automation?’ but ‘how and when should we employ it?’
There are many things to think about when implementing marketing automation, but a solid strategy should be top of the list. We’ve put together a list of things to consider when defining a marketing automation strategy when you use Salesforce.com.
Generating leads from your website is critical to keep a steady flow of qualified leads. To do this, you need to create and automate relevant content to those web leads. Salesforce Pardot can help support this with the difference types of content.