The latest in B2B marketing strategy, advice and trends

Buying decisions in B2B make needing a digital strategy more important than ever

By | Digital Marketing, Strategy

If you’re involved with marketing today, you may have mixed feelings with your day to day role. The power of digital has opened doors to new channels and new ways of providing data, analytics and ROI metrics that have some marketers jumping for joy. However, the sheer number of channels, platforms and acronyms can be quite intimidating for many of us, no matter how advanced you consider yourself.

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Is it time for a refresh of your content marketing strategy?

By | Content Marketing, Creative, Digital Marketing

61% of customers buying decisions are influenced by customised content, but many companies still hold off from moving towards a customer centric approach, because they are so focused on money making and sales targets. There is a certain element of this in most businesses, however, the reality is that with so many options and competition in our digital age, businesses are getting smarter and so have certain expectations before they make a purchase with your company including the content they receive from your company.

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workshop to define a sales-ready lead

Defining a ‘sales-ready lead’ in Salesforce using this planning framework

By | CRM, Marketing, Marketing automation, Technology

As a marketer, you might be responsible for sending marketing emails, monitoring your prospects’ activity or passing leads through to sales. But how do you know when a lead is sales-ready? Every organisation has their own definition of a sales-ready lead. Keeping this definition universal between marketing and sales departments is, however, a challenge.

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Pardot training

Pardot Training Courses- A strategic approach to generating, managing and converting leads

By | CRM, Marketing, Marketing automation, Technology

Looking for Salesforce Pardot training? Join our Pardot and Salesforce certified professionals for training courses designed to help marketing automation users to get the most from their technology investment. Our courses are unique. We don’t just teach Pardot technology and tactics; we cover the wider digital strategy and best practices too.

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a tail of two halves

Lead prioritisation in Salesforce- a tail of two halves

By | Content Marketing, Digital Marketing, Marketing, Marketing automation

Identifying when a lead is “sales-ready” is a constant challenge for sales and marketing teams alike. In a nutshell, lead prioritisation allows sales teams to concentrate on leads that are most “likely to buy” first. A lapsed approach to lead prioritisation can affect your business reputation and sales teams’ confidence, which often leads to a loss of revenue and lack of alignment between marketing and sales.

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Wanted – Creative talent!

By | Recruitment

Freelance/interim opportunity – Graphic Designer – design for digital

Due to expansion and winning new business, we are on the lookout for new creative talent! We are in need of a freelance/interim Graphic Designer, for an initial contract of 3 months, full-time, with a view to extend or make permanent.

Would you get up and walk out of an expensive restaurant that handed you a menu in Comic Sans?

Do you buy things, even if you don’t need them, based purely what the packaging looks like?

Do you have a passion for functional design?

If you found yourself nodding at this point, then we have an exciting opportunity for you to join a fast growing and ambitious Digital marketing consultancy. SuccessFlow is a fast-paced B2B consultancy committed to delivering successful digital marketing strategies and campaigns, with exceptional customer service.

At SuccessFlow we are an inspired blend of strategic thinkers, sales professionals, marketers, talented creatives and social media gurus – committed to developing the SuccessFlow brand. We are on the lookout for an enthusiastic talented designer to join our team. We work with a wide range of B2B brands clients globally, including BT, FedEx, Aviva, HID Global, Charities Aid Foundation, LV= and Prudential.

To find out more about us visit our website –

A 15-minute walk from Leeds train station, makes the office is easily commutable, even less if you take the water taxi!


Key Responsibilities

Your day-to-day tasks will involve the design of digital collateral for client campaigns as well as our own internal marketing – web graphics, guides, presentations and infographics.

You will be fully conversant in all aspects of design, from scamps and storyboards to the finished piece, with a portfolio to support this.


Essential skills

You will have sound knowledge and demonstrable experience in Illustrator, Photoshop, InDesign and Keynote/PowerPoint

You will can follow a creative brief and brand guidelines

You are highly motivated with the ability to work on numerous projects under pressure and still produce high quality content

You’ll have an impeccable attention to detail

You will have a keen eye for photography and typography


Desirable skills

Understanding of design for HTML and UX/UI principles

Understanding of responsive design and mobile first

Video and animation skills are advantageous


To apply, please send your CV, a sample of your portfolio to

Pardot Training Courses

Expert Led Salesforce Pardot Training Courses

By | Content Marketing, Digital Marketing, Marketing, Marketing automation

We take a strategic approach to our courses, educating delegates on platform strategy, not just tactics and functionality. Each two-day Pardot training course allows for 12 delegates and covers lead generation, lead conversion and lead management in Pardot, with the focus on how companies can generate and convert leads at every stage of the funnel.

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see how we can transform your digital.

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