blog.

The latest in B2B marketing strategy, advice and trends

sales and marketing alignment

Marketing tactics required to convert more leads in Salesforce in 2017

By | Content Marketing, Digital Marketing, Marketing | No Comments

Ultimately, marketing and sales must work towards the same goal, which is to convert leads into customers. To achieve this alignment, you must consider your prospects’ digital footprint, marketing automation, the customer journey and lead prioritisation. If you action these, you can expect to see a better customer experience for prospects and further insights into what is working and what isn’t.

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content marketing and strategy

SuccessFlow’s top 5 content planning tips!

By | Content Marketing, Creative, Digital Marketing, Marketing | No Comments

Everyone has a content strategy these days but is it as good as it could be? When did you last review it? Online marketing constantly changes and what worked last month or the month before might not be the thing that’ll work next month. So it’s important that you’re aware of changes in your market, changes in your customers’ needs and the changes you need to making to your content planning on an ongoing basis.

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Does your B2B brand have an instantly recognisable voice?

By | Content Marketing, Creative, Digital Marketing, Marketing | No Comments

Apple does. And Innocent does. But what about you? Among the thousands of products out there vying for the attention of your target market, is your message distinct enough to differentiate you from your competitors? And do you need a unique tone and voice in the B2B market? The answer to that is a resounding ‘yes’. Having a recognisable brand tone helps you tell a consistent story across a variety of media—and this is important. Marketing isn’t just about selling your product or service. It’s about your customer’s story and where your company fits into it.

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b2b content marketing

Webinar – B2B Content Marketing: Is your content connected to your customer?

By | Content Marketing, Creative, Digital Marketing, Marketing | No Comments

Good content starts with knowing your clients. If you expect to create content that will draw them down your sales funnel, convert them from leads to customers and then retain their loyalty, you need to be speaking to them about their concerns, in their language. When we discuss content marketing with our clients, we stress three important things—know your customers, know their needs and know your content. And by far the most important is knowing your customers.

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Check out your new one-stop resource for digital marketing know-how

By | Content Marketing, Creative, CRM, Digital Marketing, Digital selling, Marketing, Marketing automation, RACE Planning, Social Marketing, Strategy, Technology | No Comments

Do the words ‘digital marketing’ strike fear into your heart? They do for some marketers—but digital marketing is here to stay and there’s no avoiding it if you want your business to succeed. Luckily, we can help you get over this fear. It’s simple really. We’ve divided digital marketing into four distinct elements that you can tackle one at a time to create a rock solid digital marketing strategy for your business.

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