We offer a fully managed digital marketing service that can truly personalise your customers’ experience, incorporating multi-channel delivery and automation. Digital marketing, and the technology to deliver it, is constantly evolving. Our digital marketing and automation consultants are aware of the changes, as they make it a priority to stay ahead of the curve. Let us take the strain, from social and email marketing, through to fully automated engagement programmes, our certified team keeps up to date with the latest best practice and trends to ensure your campaigns stay relevant. In short, we are an extension of your in-house marketing team: always on hand to inform, advise and educate.
Social marketing reaches your audience for lead generation and content marketing. Using the right mixture of organic social (company page and spokespeople), paid social (across LinkedIn, Twitter and Facebook) and social advocacy (employee amplification), we can expand your reach and find your target audience. Using social tools like Rival IQ, Oktopost and Hootsuite, our certified social experts will view your competitors and social landscape, and manage every aspect of social to reach and convert into the funnel.
Paid activity on social media (LinkedIn and Twitter pay per click) enables SuccessFlow to generate highly targeted new followers and leads by placing campaign content naturally in front of key prospects. Post content is A/B tested extensively in order to deliver the most effective posts to the right audience. Key demographics can be used for targeting including specific job titles and key target companies.
Email marketing is still one of the most effective means of communication with your prospects and customers. Sending high-quality, personalised emails (optimised via A/B testing), to contacts from a quality, segmented database are just some of the ways to achieve the most value from email. Our email consultants can create platform-specific templates; produce sector- and persona-specific email content; build campaign and nurture email assets; and plan and schedule the email deployment. All this is carried out within your guidelines, providing you with data reports, insights and recommendations for future campaigns.
Designing and delivering high-quality, personalised nurture programmes requires multiple disciplines all working together. Our strategic team of consultants can help define the objectives and content flow of the programme. Our content experts can create sector- and persona-specific content. Our email experts can build the personalised emails and landing pages required to run the nurture programmes, and our automation platform experts can design and build the bespoke automation programme itself. Our data team measures the performance of the lead nurture campaigns and provides insights to optimise and improve. Our nurture programmes always out perform stand-alone email marketing campaigns.
Reporting and insights.
Nineteenth century Philadelphia retailer, John Wanamaker, supposedly said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.
One of the greatest benefits of digital marketing is that every tactic you employ as part of your digital strategy is measurable. The difficulty comes when you need to interpret that data and present meaningful insights. Our strategic consultants can translate your monthly data reports into insight analytics every 90 days, so you understand what is working and where you need to focus effort to improve, in order to maximise your digital marketing spend.