Digital transformation and modern marketing are the cornerstones to delivering a revenue-focused digital strategy. Aligning your sales and marketing departments alongside an integrated technology stack will help you gain insights and report on what is working so you can identify and change what is not. Whether you are defining your 12-month digital strategy or planning your next digital marketing campaign, we can help you: Plan – Deliver – Optimise
Defining your objectives and creating a roadmap.
Your marketing and business goals are at the heart of any strategy. We start by working with you to identify your goals, developing them into SMART objectives, prioritised by MoSCoW and Impact vs Effort methodologies. Understanding how your SMART objectives will be measured defines your key performance indicators (KPIs) and identifies what supporting data is required. Our consultants then plan and develop 90-day cycles across the next 12 to 18 months to create your digital roadmap.
Reach and lead generation.
How do you reach your target audience and convert them to customers? Following the Smart Insights RACE Planning framework (Reach, interAct, Convert, Engage), we use a combination of digital tactics and automation to help generate leads across the customer journey. From the creation of promotional assets through to the development of lead nurturing to educate and inform, we provide your sales team with real-time insights on your newly found leads.
Customer journey mapping and personas.
Understanding your target audience is the first step of any marketing plan. Do you know who you want to talk to? Have you prioritised them and mapped their customer journey (from research, consideration, acquisition, conversion, through to retention)? Creating buyer personas will help everyone understand who you are talking to, the different touchpoints (the resources used to find information) and uncover any blockers, so you can streamline your process across the funnel.