Not every company has the resource to run and manage their own marketing activities. For those that don’t, SuccessFlow is on hand to help at every step of the way with a fully managed marketing delivery service. From managing your social publishing to all your marketing activities, SuccessFlow can help. Using the Smart Insights RACE framework, we’re able to provide structured and proven marketing delivery for you.
Total marketing management
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Reach involves building awareness of a brand, its products and services on other websites and in offline media in order to build traffic by driving visits to different web presences like your main site, microsites or social media pages.
We find your audience using social media management and search engine optimisation alongside PPC and re-marketing. Creating multi-channel awareness of your brand, products and services across the digital spectrum, using valuable content to drive traffic to your website.
Interact is about persuading your prospects to take the next step on the customer journey. We use a variety of content to draw your audience to your landing page and prompt them to interact.
We use a content framework to map premium content such as guides and webinars, freemium and supporting content like blogs and social. By combining this framework with your customer journey, we know what content your customer is most likely to consume and click, and at which stage.
The conversion from lead to sale is the most critical stage of the customer journey.
It involves identifying sales-ready opportunities using scoring and grading tactics with lead nurturing. For this to happen, your marketing and sales must be aligned. We integrate marketing and sales to provide a single view of the customer journey, making sure no lead is lost, and each lead is processed through the best possible approach to conversion.
Long-term retention means developing a relationship with buyers to build customer loyalty and encourage repeat purchases. These customers will become advocates over time.
We use social media, email and direct interaction to create strong bonds and promote customer advocacy. Once your customer services are aligned with marketing and sales, they’ll be able to use the CRM dashboards to manage the ongoing customer experience.