By using a proven planning framework, we can plot how the customer journey, content and campaign activities fit with your CRM and marketing automation investment.
To route-plan the customer journey, we prioritise your target audience, define personas so we know who we’re talking to and map their needs, blockers and touchpoints along the way.
Content planning begins with an audit of any existing material and accompanying gap analysis. Then content themes can de developed and fed into an editorial calendar to chime with seasonal or industry activity.
Around this, we deliver campaign planning to put in place and deliver marketing activities to raise awareness, engage interest and drive traffic.
Underpinning all of this activity, we ensure that your technology investment is set to deliver on plan – whether that’s installing a new platform or optimising an existing one.