This webinar provides an introductory overview and best practises on launching marketing automation. Automated marketing is an all-in-one platform from which your business can manage and analyse all of your digital marketing initiatives.

Sales alignment and top line revenue growth are the big benefits – but there’s far more to it than that. Get your strategy right and reap the rewards.

We’ll cover

• An overview of the automated marketing platform
• Why you should be considering it
• The cost of automated marketing and, more importantly, the ROI
• Who the big players are in the field
• Marketing automation – here to stay but still evolving

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SuccessFlow becomes certified Seventh Sense partner

By | Content Marketing, Digital Marketing, GDPR, Marketing, Sales, Social Marketing | No Comments

SuccessFlow Digital has become the first European Digital Agency to become a fully certified Marketo partner to Seventh Sense, a leading provider of email analytics and send time optimisation. 

We are now fully certified to support businesses using Marketo automation software to send marketing and sales emails with precision, thanks to our new partner Seventh Sense. Whether you’re sending to 1 or 1 million contacts, a Seventh Sense integration will deliver every email at the optimal time and frequency for each person, and that’s just the start of what this amazing technology can do.

Learn more here.

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Increasing Social Engagement with Employee Advocacy

By | Content Marketing, Digital Marketing, GDPR, Marketing, Sales, Social Marketing | No Comments

It is not a new concept but employee advocacy is making waves for marketers across the world. Ever since GDPR came into force at the end of May, companies have been looking for new ways to generate leads and the focus has been moved to social marketing. Companies are now involving their employees to increase their social engagement with the added advantage of keeping their employees engaged in the company and its values.

Here’s a short overview of the practice of employee advocacy and what it can do for your business.

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How to get the most out of your LinkedIn Profile

By | Content Marketing, Digital Marketing, Marketing, Social Marketing | No Comments

Your LinkedIn profile should not be a copy of your CV and certainly not a shortened version. Beyond finding a job, having an outstanding online profile can help you to develop your professional network, add to your personal brand, increase your industry credibility and eventually leverage sales.

But, what makes a stellar LinkedIn profile? Here’s a short guide to optimise your profile in just two ticks. 

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Creating a realistic, achievable and deliverable digital strategy

By | Digital Marketing, Strategy

Those four letters that, well, frankly everyone has heard enough of, but those nodding off at the back of the class bear with me here. As I’ve just eluded to, there has been plenty of ‘What is GDPR?’ and ‘Stop! Panic! GDPR is bad’, not to mention the Game of Thrones analogy of ‘GDPR is coming’. They key here though is that not a single one of those thinks about what this means and how we can see GDPR as a positive.

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GDPR: Embrace the change

By | Digital Marketing, GDPR, Strategy

Those four letters that, well, frankly everyone has heard enough of, but those nodding off at the back of the class bear with me here. As I’ve just eluded to, there has been plenty of ‘What is GDPR?’ and ‘Stop! Panic! GDPR is bad’, not to mention the Game of Thrones analogy of ‘GDPR is coming’. They key here though is that not a single one of those thinks about what this means and how we can see GDPR as a positive.

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Digital is here to stay—and now’s the time to embrace it.

By | Digital Marketing, Strategy

A digital roadmap is like having GPS for your digital strategy – only without the annoying voice. It is both a strategic document and a canvas that can help companies visualise the future. The digital roadmap provides an overview of a company’s vision, objectives and strategy, and forms the ‘schedule of work’ that supports the creation of customer experiences. It also acts as a checkpoint for stakeholders, allowing them to check the status of your current proposed digital strategy.

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