About this course
Making sure your live event marketing runs smoothly key to a successful campaign. As a scenario-based training course, our hands-on approach will help you understand why, and teach you how, to set up and run live events within Marketo.
The course includes program build, syncing the Marketo app, managing attendees; creating the entire event process from start to finish, including post-event reporting and actions.
- PR/Events Marketers
- Digital Marketers
- Marketing Managers
- How to plan your live event
- How to create and add Mytokens to your assets
- Recognise when to use the Event Program and which channel is best
- Power your event using Smart Campaigns
- Set up the Live Event Check-in app
- How to build and add assets to your Event Program
- Analyse data before and after your event
- Recreate a similar event by cloning