How to create and use an engagement program to nurture your database in Marketo
TBA – please register your interest to be informed when new dates are released.
About this course
Whether you want to simply nurture your customers through individual pieces of content at a slow pace or you want to make your lead nurturing campaign complex using many different streams and programs you will need to plan, build and test. This training session will help you understand different nurturing strategies, when to use the engagement program and how to transition people from one stream or program to the next.
- PR/Events Marketers
- Digital Marketers
- Marketing Managers
- When to use the Engagement Program
- The different nurturing campaigns that can be used
- What a multi-stream nurture is and how to set it up
- How to transition people from one stream/program to another
- What a cadence is and how to set it
- How to plan, build and trigger your Engagement Program
- What exhausted leads are, and the next best action is?
- Building of Smart Campaigns
- Asset building and cloning
- Nesting programs within an Engagement program