Marketo Core Essentials 1
TBA – please register your interest to be informed when new dates are released.
Virtual or onsite
Virtual – £800
Onsite – Please call
About this course
Whether you are brand new to Marketo or need a recap, this course will help you to learn the basics of Marketo, taking you through sending emails, nurturing your customers and gating your content.
We focus on having good naming conventions, folder structure, creating and managing your marketing initiatives and analysing your results.
- New users
- Marketing executives
- Marketing managers
- How to add people into your database
- How to set up and edit emails
- How to add an A/B tests
- How to segment your database
- How to add personalisation with tokens and dynamic content
- Identify the different nurturing strategies
- What the Engagement Program does
- How to gate content
- What the different landing pages are
- How to create forms
- Automation rule logic
- Basic reporting to analyse your marketing efforts